When Tanya and Mike the owners of Green Life Organics first approached me, they needed some strategic direction in order to position Tanya as the ‘face’ of the business – the expert and influencer helping people to discover their purpose and supporting them in leading a meaningful and successful life. 

 

I ran a brand strategy session which pulled-out the core elements of the brand and gave Tanya and Mike some clear goals to move the business forward.

 

The strategy work then informed the new identity which is fun, vibrant and linked to the life of freedom, holistic living, passion and joy. This positioned the brand as a caring, connected community which appeals to like-minded people interested in holistic health and wellness.

 

I created comprehensive Brand Guidelines that could be used as guidance for creating any branded assets.

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