This was a personal project for my partner Andy and I. We are Sound of SuperBad music artists and producers. We formed in 2015 and we needed a brand identity that matched our cool, funky ’70s-style vibe.

 

As well as producing the music alongside Andy, I also created the website, cover designs and other marketing materials as needed. We continue to grow our following and success, hitting no.1 spots repeatedly in the UK Soul Chart, Global Soul Chart and other charts globally.​

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I created a funky, bright, engaging identity synonymous with the genres of music covered initially in our Sound of SuperBad radio shows, then in our style of music, namely rare groove, funk, soul, house, jazz and brazilian.